Domains

The domain name that you choose for your business or project is of such importance. This will be your physical address online moving forward. Just as we have perceptions of status and success based on a persons physical address, so too do we create these perceptions from an online address. The perfect domain name elevates trust and success, it creates the perception of being a market leader in any given industry.

Remember that attracting business is the main objective of the domain name. It's the entry point to many new business relationships. So keep a clear mind and think of who you would prefer to do business with when choosing your domain name. Would you choose the market leader or the start-up who doesn't know where they will be by the end of next month?

Benefits in securing the perfect domain name for your business operation:

• It secures the name for all present and future use.
• It prevents competitors and others from buying the name coincidentally, maliciously or for their own competitive gain.
• The perfect domain name will uplift the entire image and standing of your business operation.

• Stick to the more popular domain extensions such as: .com, .co, .org, .co.uk, .net.
• Choose a name that defines your brand.
• It should be easy to type and pronounce.
• Try and avoid hyphens.
• Shorter is better but if you cannot get the shortest then get the most memorable.
• Keyword rich is a good idea eg. if you are a plumber that operates mainly in London try for plumberlondon.co.uk / com