The domain name that you choose for your business or project is of such importance. This will be your physical address online moving forward. Just as we have perceptions of status and success based on a persons physical address, so too do we create these perceptions from an online address. The perfect domain name elevates trust and success, it creates the perception of being a market leader in any given industry.
Remember that attracting business is the main objective of the domain name. It's the entry point to many new business relationships. So keep a clear mind and think of who you would prefer to do business with when choosing your domain name. Would you choose the market leader or the start-up who doesn't know where they will be by the end of next month?
Tips to consider when thinking about your domain: